Mobilizing yourself through Gitex smart pavilions while it is Big and Cloudy is, in brief, by bringing your own visiting plan and getting the best pathway advice

The 34th edition of GITEX Technology Week will bringmore than 100,000 ICT professionals from 150 countries to Dubai World Trade Centre(DWTC) from 12-16 October, as 3,700 exhibiting companies from 61 countriesshare transformational developments across the show's four knowledge themes: Smart, Cloud, Big Data and Mobility.

Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, said: "In recent years Smart, Cloud, Big Data and Mobility have evolved from industry buzzwords to key knowledge themes that can deliver real ROI for companies and organisations of all sizes.

GITEX Technology Week is the idea platform to deliver ICT thought leadership and business development for all attendees - whether they come from small businesses, multinational corporations or government agencies.

Buoyed by region-wide investment in Smart technology spending and infrastructure spending by the government sector — the largest and fastest growing vertical market according to IDC - the region's ICT market is set to jump from a projected USD15 billion in 2014 to USD20 billion in 2020.

With Smart technologies a cornerstone focus at this year's show, GITEX Technology Week will present strategic investment inroads into the lucrative Middle East and African ICT markets – many of which offer nascent opportunities for global Smart technology providers.

As Dubai's Smart City roll-out is predicted to catalyse an acceleration of Smart City initiatives in other GCC Countries, GITEX Technology Weekwill showcase a pioneering app-based Smart Journey Tour featuring 26 Smart technology leaders showcasing cutting-edge products and the entities responsible for assimilating them into wider society and government e-services.

12th October:
GITEX Technology Week will host Google for Work, the first time the invite-only event, billed as 'Unleash Your Creativity – Google Style', will be held in the Middle East. Senior management and C-level executives can learn how to tackle complex problems and opportunities, and foster a culture of innovation within their organizations.

14th October:
The Big Data Conference  will educate on how Big Data can deliver new insights and enhance ROI in a global Big Data market poised to jump from USD 3.2 billion in 2013 to USD 15.1 billion by 2020, while the Cloud Confex returns as the region's largest integrated cloud exhibition and conference. With the GCC cloud computing market due to post seven-fold growth and expand at a CAGR of 32.8% to reach USD 668.5 million by 2020, global leaders in data storage and management will present new cloud-based solutions at GITEX.

15th October :
The Digital Strategies Forum on will help organisations use mobility to enhance customer interactions.

Global technology company Ericsson, GITEX GulfComms MEA Headline Sponsor, will demonstrate how mobility will enhance daily lives in Smart Cities.

GITEX Technology Week 2014 will also debut a range of innovative and exciting industry features catering to more than 1500 delegates and 150 speakers including the Cloud Confex, Big Data Conference, and Digital Strategies Forum.

Speakers will debate tech trends in cutting-edge, sector-specific knowledge platforms; GITEX After 5.

The GITEXStudent Lab will recognise leading students in the field of technology innovation and connect them with industry professionals, while the 2nd GITEX Cloud Awards will identity and recognise cloud computing excellence in the Middle East and Africa.

The second edition of the GSMA Mobile 360 Series: Middle East, a dedicated platform for senior executives from the region's mobile industry, and the fourth edition of InfoComm MEA, the leading showcase of the latest professional audio-visual communications technology in the Middle East and Africa.

For more information on the 34th GITEX Technology Week - running at DWTC from 12-16 October, 2014 - visit: www.gitex.com.